[{"data":1,"prerenderedAt":706},["ShallowReactive",2],{"/en-us/blog/six-key-practices-that-improve-communication/":3,"navigation-en-us":36,"banner-en-us":453,"footer-en-us":468,"Eric Brinkman":679,"next-steps-en-us":691},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"seo":8,"content":16,"config":26,"_id":29,"_type":30,"title":31,"_source":32,"_file":33,"_stem":34,"_extension":35},"/en-us/blog/six-key-practices-that-improve-communication","blog",false,"",{"title":9,"description":10,"ogTitle":9,"ogDescription":10,"noIndex":6,"ogImage":11,"ogUrl":12,"ogSiteName":13,"ogType":14,"canonicalUrls":12,"schema":15},"How to Improve Company Communication","Learn here how we've streamlined and improved company communication in six ways. And now your company can too.","https://res.cloudinary.com/about-gitlab-com/image/upload/v1749680960/Blog/Hero%20Images/simon-abrams.jpg","https://about.gitlab.com/blog/six-key-practices-that-improve-communication","https://about.gitlab.com","article","\n                        {\n        \"@context\": \"https://schema.org\",\n        \"@type\": \"Article\",\n        \"headline\": \"How to Improve Company Communication\",\n        \"author\": [{\"@type\":\"Person\",\"name\":\"Eric Brinkman\"}],\n        \"datePublished\": \"2019-12-23\",\n      }",{"title":9,"description":10,"authors":17,"heroImage":11,"date":19,"body":20,"category":21,"tags":22},[18],"Eric Brinkman","2019-12-23","\n\nRecently, we caught up with a Fortune 50 company that wanted to understand how to enact change more quickly,\nbolster its product management practice, and execute projects more efficiently. This\nled to a conversation with our CEO and co-founder [Sid Sijbrandij](/company/team/#sytses), who\nwalked through a few key GitLab practices for improving communication in the workplace. Luckily, I was able to \"shadow\" this conversation as I was participating in our [CEO shadow program](/handbook/ceo/shadow/) at the time.\nAfter the discussion, we quickly realized it made sense to share our best practices. While these power our all-remote organization, we think they're good ideas for any company to consider.\n\n## Utilize directly responsible individuals (DRIs)\n\nIn our organization, we have the concept of the [directly responsible individual](/handbook/people-group/directly-responsible-individuals/).\nAnd, as you may have guessed, that person is **directly** responsible for the decision\nthey are tasked with. This could be something routine, such as a prioritization decision\n(in this case the typical DRI is the product manager) or something bigger, such as choosing a vendor to partner with to implement product analytics. The DRI is expected to become\ninformed about options and alternatives via their team, but is ultimately the one responsible\nfor making the call. This helps because you don’t have to wait for consensus-driven decision-making.\nMost organizations are slowed down by governance teams or by a need to ensure every single person\nimpacted signs off. While it’s important to communicate, it can slow you down if you wait for everyone\nto sign off. Consider implementing DRIs to help ensure high velocity decision-making.\n\n\n\n## Make product and engineering responsibilities distinct\n\nAt many organizations, the product manager is responsible for not only setting the priorities,\nbut also must ensure those priorities are shipped on time. This leads to\nan odd situation where product is held accountable for shipping code, something that is typically\noutside of the team's control. At GitLab, we clearly outline that product is responsible for prioritizing\nand defining what is to be done and engineering is responsible for shipping the defined functionality. Setting clear boundaries around what each functional area is responsible\nfor leads to an environment where people can get away from finger pointing and back to the job they should\nhave been doing all along.\n\n## Share via InnerSourcing\n\nAt GitLab, everything is [public by default](/handbook/hiring/principles/#transparency) and there should be a documented\nreason why an issue or line of code needs to be private. Why? The answer is simple:\nby making everything public by default, everyone in the community can contribute. Now, we\nrealize public repositories and issue trackers may not be feasible for every organization,\nbut this typically doesn’t apply _inside_ the organization. InnerSourcing is a mindset shift\nthat helps organizations share code and best practices internally.\nWhen code repositories and issue trackers become open, teams have a much easier time collaborating\non problems and solutions that may be siloed. [DevOps](/topics/devops/) is all about breaking down silos and InnerSourcing\nis a great way to not only reuse code and ideas, but also encourage collaboration.\n\n## Write everything down\n\nCan you recall a time where you went to a meeting, made a decision, and then came back next week to\nfind people forgot that happened? Unfortunately, this is too common at many organizations\nand leads to unnecessary rehashing of the same information, arguments, and talking points. By writing everything down,\nit’s clear when a decision was made or a process was changed. Writing things down is a high leverage activity –\nit allows information to be documented once and then disseminated to many people with little\neffort on the part of the author. It also helps to maintain a record of what happened. At GitLab, we write things down in issues and merge requests. And for bigger things, we have a\n[handbook](/handbook/) of over 3,000 pages where we outline how the company works,\nits various processes, and our product strategy. This single source of truth is also constantly being updated because we encourage everyone to propose changes and additions to it.\n\n## Iterate, iterate, iterate\n\n[Iteration](https://handbook.gitlab.com/handbook/values/#iteration) is one of GitLab’s core values for a number of\nreasons. When you iterate, you reduce the need for coordination amongst many teams and stakeholders. The smallest change or proposal\nyou make, the fewer people you need to ask for permission. If you are going to take six months to build something, you will need to spend a lot of time getting stakeholder and executive buy-in to ensure resources\nare being leveraged appropriately. Conversely, if you are going to take two weeks to build something, less buy-in is\nrequired and it is much easier to know if you’re on the right path. In larger organizations, coordination is the\nthing that slows you down. Iterating allows for quicker feedback.\n\n## Understand the job to be done\n\nThe [jobs to be done](https://hbr.org/2016/09/know-your-customers-jobs-to-be-done)\n(J2BD) framework is popular for shifting away from correlation-based models and towards what the customer is trying to\naccomplish. We heavily utilize our user experience (UX) group to work closely with our product management team in order\nto identify and highlight the top jobs to be done. We invest heavily in user research to confirm the jobs\nto be done. The jobs are turned into scorecards which outline areas of potential improvement. These potential improvements\nare provided to product managers to consider when prioritizing features. The jobs-to-be-done framework\nis important to identify cross-service workflows such as code deployment which crosses many DevOps stages\nwithin GitLab. When you fully understand your users, you’re able to prioritize the improvements that\nmatter, leading to a better product.\n\nWhile not an exhaustive list, the six characteristics identified above are key to GitLab’s success as an [all-remote company](/company/culture/all-remote/). And all of these practices can be taken and adapated for any organization looking to strengthen communication in the workplace or considering a move to all remote.\n\nMost everything we do is publicly available, from our code to our roadmaps to our product\nmanagement processes. If you’re interested, you can find out  more in our [product handbook](/handbook/product/),\nwhich outlines other axioms and best practices for software product development. And, as always, if what you’ve just read\nresonates with you, and you’d like to join the team, let [me](https://gitlab.com/ebrinkman) know. We’ve more than tripled\nour team in 2019, and we’ll likely be doubling again in 2020.\n\nCover image by [Simon Abrams](https://unsplash.com/@flysi3000) on [Unsplash](https://unsplash.com)\n{: .note}\n\n","culture",[23,24,25],"inside GitLab","remote work","UX",{"slug":27,"featured":6,"template":28},"six-key-practices-that-improve-communication","BlogPost","content:en-us:blog:six-key-practices-that-improve-communication.yml","yaml","Six Key Practices That Improve Communication","content","en-us/blog/six-key-practices-that-improve-communication.yml","en-us/blog/six-key-practices-that-improve-communication","yml",{"_path":37,"_dir":38,"_draft":6,"_partial":6,"_locale":7,"data":39,"_id":449,"_type":30,"title":450,"_source":32,"_file":451,"_stem":452,"_extension":35},"/shared/en-us/main-navigation","en-us",{"logo":40,"freeTrial":45,"sales":50,"login":55,"items":60,"search":390,"minimal":421,"duo":440},{"config":41},{"href":42,"dataGaName":43,"dataGaLocation":44},"/","gitlab 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