[{"data":1,"prerenderedAt":706},["ShallowReactive",2],{"/en-us/blog/how-we-keep-investors-in-the-loop/":3,"navigation-en-us":35,"banner-en-us":452,"footer-en-us":467,"Suri Patel":678,"next-steps-en-us":691},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"seo":8,"content":16,"config":25,"_id":28,"_type":29,"title":30,"_source":31,"_file":32,"_stem":33,"_extension":34},"/en-us/blog/how-we-keep-investors-in-the-loop","blog",false,"",{"title":9,"description":10,"ogTitle":9,"ogDescription":10,"noIndex":6,"ogImage":11,"ogUrl":12,"ogSiteName":13,"ogType":14,"canonicalUrls":12,"schema":15},"How we keep investors in the loop","Monthly updates to investors and team members ensure transparency and open communication.","https://res.cloudinary.com/about-gitlab-com/image/upload/v1749678944/Blog/Hero%20Images/investorupdate.jpg","https://about.gitlab.com/blog/how-we-keep-investors-in-the-loop","https://about.gitlab.com","article","\n                        {\n        \"@context\": \"https://schema.org\",\n        \"@type\": \"Article\",\n        \"headline\": \"How we keep investors in the loop\",\n        \"author\": [{\"@type\":\"Person\",\"name\":\"Suri Patel\"}],\n        \"datePublished\": \"2018-10-17\",\n      }",{"title":9,"description":10,"authors":17,"heroImage":11,"date":19,"body":20,"category":21,"tags":22},[18],"Suri Patel","2018-10-17","\nI was a bright-eyed and bushy-tailed new GitLab team-member of two months when I emailed\n[Sid](/company/team/#sytses), the CEO of GitLab, and told him that I thought the investor\nupdate format needed a makeover. During my onboarding, I had heard that\n[**everyone can contribute**](/company/strategy/#why), so I decided to take the idea\nfor a test drive.\n\n![My message to Sid.](https://about.gitlab.com/images/blogimages/suriemail.png){: .shadow}\n\nI obsessively refreshed my inbox, waiting to see whether the sentiment was highly\nregarded only in theory, when Sid’s reply arrived.\n\n![Sid’s response.](https://about.gitlab.com/images/blogimages/sidemail.png){: .shadow}\n\n_Challenge accepted, Sijbrandij._ 😎\n\n## Updating the template\n\nOur investor update has gone through several iterations over the years. In the\nearly days, we included sections on hiring, feedback, and upcoming features.\nAfter reading blog posts by\n[Elad Gil](http://blog.eladgil.com/2015/05/investor-update-emails.html) and\n[Aaron K. Harris](http://www.aaronkharris.com/investor-updates), Sid developed\nour current version with their insights in mind and narrowed the scope of our\nupdate to the following sections: thanks, asks, key metrics, lowlights,\nhighlights, and next month expectations.\n\nWhen I joined GitLab, the investor update looked cluttered, and from a reader’s\nperspective, I had difficulty absorbing the information. Below is an example of\nan old update with the former template. Please note that some names have been\nchanged to respect organizations’ privacy.\n\n![Former investor update template.](https://about.gitlab.com/images/blogimages/oldtemplatev3.png){: .shadow}\n\nKnowing that investors can only dedicate a few minutes to each email, I knew that\nI had to organize the sections and copy in a way that would increase comprehension\nand reading speed, so I employed UX copy techniques.\n\n![New investor update template.](https://about.gitlab.com/images/blogimages/originaltemplate.png){: .shadow}\n\nWith this new format, investors can quickly read the update and locate the\ninformation that is most relevant to them.\n\n### Why these categories are important\n\nEach of the seven sections provides investors with a look inside GitLab, offering\na comprehensive assessment of our monthly performance.\n\n1. **CEO foreword**: A brief introduction that will typically coincide with the close of a fiscal quarter. This narrative will provide a high level overview of company operations from the most recently ended quarter as well as key initiatives and expectations for upcoming quarters. \n1. **Thanks**: We express gratitude for investors who have assisted us with\nmaking introductions, providing feedback, or offering assistance. Investing is a\ntype of social engagement, and we like to celebrate people who set aside time to\nhelp us.\n1. **Asks**: We ask our investors to help us connect with people or\norganizations, introduce us to hiring candidates, or provide some other assistance.\nInvestors can be extremely helpful and often say they want to add\nvalue when they invest, so this area of the update gives them the opportunity to\ndrive our business forward.\n1. **Key metrics**: People want to know how their investment is performing.\nOffering figures instills trust and shows a certain discipline and rigor. We\nwant our investors to know how we’re doing - even when we don’t meet our goals -\nbecause we believe in [transparency](https://handbook.gitlab.com/handbook/values/#transparency).\n1. **Lowlights**: Our commitment to open communication extends to this\nsection in which we always list the top three worst things that occurred in the\nmonth. By committing to three items, the question is no longer, “_Should_ I tell\nmy investors?” It’s “_Which_ three things are the most severe?” That's a\nmuch easier question to answer.\n1. **Highlights**: This section gets people excited about the investment and\nillustrates what we’re doing well.\n1. **Expectations**: We discuss what we’re looking forward to, conferences we’re\nattending, and what we’re planning in the next month.\n\n### Have a fixed number of good and bad things\n\nEvery month we send three lowlights and three highlights.\nThis forces us to always tell the three things that are worst.\nWe never have to wonder if something is important enough to include it.\nBy the severity of the items people can tell if it was a good or bad month.\n\n## Every company should send monthly updates\n\nIf you’re not sending investor updates, you’re keeping your biggest proponents\nin the dark. If people invested in your organization, you should keep them up to\ndate on what's happening with their investment. If investors don’t receive regular\ncommunication, they’re forced to go fishing for information and what they might\nhear could be inaccurate.\n\nMonthly updates instill confidence and save you from having to\nfield questions from several directions. When organizations don’t communicate,\ninvestors constantly have to ping their companies to ask how things are going.\nBut, if they receive regular updates, they know they're going to hear from you\nand learn the most challenging things that happened in the previous month. You\ndon’t want to give your investors any reason to worry.\n\nMonthly updates also help you build stronger bonds with investors. Because the\nbasics of an investment are covered each month, conversations with investors\ncan focus on deeper subjects. You can brainstorm about strategy, long-term\ngoals, and emerging trends rather than recap hiring challenges and share\nrelease updates.\n\n## Investors \u003C3 information\n\nInvestors have told us how much they love our updates, specifically expressing\ntheir appreciation of the reliability of our emails. We send the updates around\nthe 10th (give or take 1-3 days) of every month, so investors have come to\nexpect a little GitLab sunshine in their inbox.\n\nInvestors love the format(!) and [Y Combinator](http://www.ycombinator.com/)\nreached out to Sid asking whether the format could be shared with other YC\nfounders in a resource of high quality updates. As Sid says, “The format seems\nto be better than average.”\n\n>“I want to thank you and also commend you for having such\nconsistent, regular, excellent shareholder communications. It’s rare\nto see, and I think it elevates your company and it’s something that\nonly grows in importance as the company scales.” — GitLab investor\n\n## Now it’s your turn\n\nIf you’d like to send your investors a monthly update, we invite you to\n[create a copy](https://docs.google.com/document/d/1TVpESZlemYWLrXQHeDvnASCFvs_tvjpJnLahEFMIxYE/copy)\nof our template. As you work on your update, please remember that it’s important\nto establish a regular cadence and keep the emails concise. Links to spreadsheets\nwith detailed figures and an offer to answer any questions prevents people from\nbecoming overwhelmed.\n\nOur updates are also sent to team members, because we all have stock options and\nSid believes that it’s the company’s duty to inform us of our investment.\nMoreover, team members should know the highlights, lowlights, and next month's\nexpectations, since we’re all working towards a [common goal](/company/strategy/#sequence).\nWe encourage you to send the updates to your team since they invest their talents,\nideas, and efforts into making your organization successful.\n\nUPDATE: To see what we currently do, see our [Investor Relations page on our Monthly Investor Updates](/handbook/finance/investor-relations/#monthly-investor-update-email).\n","culture",[23,24],"startups","inside GitLab",{"slug":26,"featured":6,"template":27},"how-we-keep-investors-in-the-loop","BlogPost","content:en-us:blog:how-we-keep-investors-in-the-loop.yml","yaml","How We Keep 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